Selling Founders

Selling Founders is a 30-day selling mission from Distro: reach 2,000 qualified prospects with weekly reviewed reports and Distro sales tools included.

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Summary

Selling Founders is Distro's 30-day programme in which founders reach 2,000 qualified prospects, report weekly numbers for human review, and get Distro's sales tools included with a one-time payment.

What is Selling Founders?

Selling Founders (branded "Sell or Fold" on the page) is a 30-day sales programme run by Distro, the company behind the Distro sales software. Each member commits to a target of 2,000 unique qualified prospects, reached through cold email, LinkedIn or approved manual outreach, and submits numbers with evidence every week for a human reviewer to check. Both plans bundle access to Distro's tools — cold email, LinkedIn outreach, Copilot, a SEO content engine and a sales inbox — for as long as the membership stays active and compliant.

Key Features

30-day mission structure with checkpoints at 300, 800, 1,400 and 2,000 prospects reached; the 30 days begin when the plan is approved and the member presses Start.
36-task playbook across five stages (pre-day-1 setup plus Weeks 1–4, labelled Build the foundation, Enter the market, Sharpen the message and Finish strong), with each task linked to the tool it is carried out in.
Weekly reports with evidence, checked by a person, feeding a Selling Score and a cohort leaderboard shown under a chosen name.
Included Distro software: cold email sent from your own Gmail with follow-ups that stop on reply, LinkedIn outreach driven by buyer intent signals, Copilot engagement on LinkedIn and X, a Content Engine that writes and publishes SEO articles, and a unified sales inbox with AI reply drafts.
Growth scope: 1 business project, 5 sender mailboxes (Gmail / Google Workspace), 300 AI writing credits per month, 200 LinkedIn AI credits per month, 30 Copilot actions per day and 12 published articles per month.
Scale scope: unlimited business projects (fair use), unlimited sender mailboxes, 1,000 AI writing credits per month, 600 LinkedIn AI credits per month, 100 Copilot actions per day per business and 30 published articles per month per business.
Bonus launch video kit for producing a motion launch video without a video editor.
No-Silent-Launch Review: when numbers suggest an offer, targeting or messaging problem, the team reviews them with the member. The page describes it as a review only, not a results or refund guarantee.

Key Highlights

Pricing is one-time: Growth $197 for one product and Scale $297 for two or more, both founding prices that rise to $297 and $397 after the first 20 members.
Missing the 2,000-prospect target folds the mission, but only after warnings, a final warning and a 7-day grace period with a right to appeal.
Programme payments are non-refundable in every case, including a fold; the FAQ notes this does not remove rights granted by local consumer law.
Sponsored Distro tool access lasts only while the membership is active and compliant — the page states it is not lifetime access.
The target counts unique qualified prospects reached for the first time via Distro email, a mission-linked LinkedIn campaign or approved manual outreach; follow-ups and published content do not count.
Members may ask for a smaller prospect target, which the team approves.
The page prices comparable tools separately — Instantly Growth $47/mo, HeyReach $79/mo, GojiberryAI PRO $99/mo and Semrush SEO $139/mo, about $364/mo or $4,368 a year — and notes these are not exact substitutes.
It is run by the Distro team, which reviews the mission plan before day 1 and checks weekly reports; customers, revenue, meetings and reply rates are explicitly not guaranteed.

Best For

Solo founders with a product or service already on sale who will personally run cold email and LinkedIn outreach
Founders selling more than one product who need several businesses run in one Distro account on the Scale plan
Founders who want a fixed 30-day deadline with checkpoints instead of an open-ended sales course
Founders who prefer one bundled software payment to stacking separate cold-email, LinkedIn and SEO subscriptions
Founders who want their reported numbers checked by a person and want to be ranked against cohort peers

Frequently Asked Questions

How much does Selling Founders cost and is it a subscription?

It is a single programme payment: $197 for Growth (one product) or $297 for Scale (two or more products), in US dollars. Both are founding prices that rise to $297 and $397 after the first 20 members, and neither is recurring.

What happens if I miss the 2,000-prospect target?

You receive warnings and a final warning plus a 7-day grace period to catch up or appeal. If the mission still fails it folds: membership and sponsored tool access end and the payment is not refunded; returning means starting a new mission and paying again.

What counts toward the 2,000 prospects?

Only unique qualified prospects reached for the first time during the mission through Distro email, a LinkedIn campaign attached to the mission, or approved manual outreach. Follow-ups count as touches rather than extra prospects, and published content does not count at all.

Is the included Distro access lifetime?

No. Sponsored access continues while the Selling Founders membership stays active and compliant, and can end through pausing, suspension, cancellation, a refund, a chargeback, confirmed abuse or failing programme rules. A Distro plan you pay for yourself, or a valid trial, is not affected.

Can I get a refund?

No — programme payments are stated as non-refundable, including when a mission folds, though the FAQ notes this does not affect rights the law in your country gives you. Buyers are directed to the programme terms before joining.

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Information

Websiteusedistro.com
Published date2026/10/07
Last reviewed2026/10/07

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Selling Founders

Summary