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IndieLaunch

Free launch platform and directory where indie makers submit SaaS, AI tools and side projects, get a dofollow backlink, and browse new products.

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Summary

IndieLaunch is a free launch platform and directory where indie makers list new SaaS, AI tools and side projects and browse others' launches by category or search.

What is IndieLaunch?

IndieLaunch is a free launch platform and product directory for software built by indie makers, covering SaaS, AI tools, developer tools and side projects. Products are listed newest-first and can be found through a search box or by browsing 18 categories. Makers submit a product, receive a dofollow backlink, and can trade feedback with other indie makers.

Key Features
  • Free product submission via a public submit form, with listings shown in a "Latest launches" feed ordered newest first
  • Dofollow backlink provided to listed products
  • Search by product or tool name, plus browsing by category
  • 18 categories, including AI Tools (141 products), Productivity (120), SaaS (81), Content Creation (69), Developer Tools (60), Marketing (51), Design Tools (40), Social Media (30), Education (27), Fintech (21), Analytics & Data (16) and Security & Privacy (16)
  • "Premium launch" and "Featured" placement labels appear on some listings
  • Advertising slots sold via an /advertise page, showing "17/20 spots left"
  • Machine-readable access for agents: llms.txt, llms-full.txt, ai.txt, an MCP server card, an OpenAPI spec and a public REST endpoint at /api/v1/products
  • Light/dark mode toggle and a logged-in dashboard at /dashboard/products

Key Highlights

  • Submitting a product is free and listings include a dofollow backlink
  • The directory currently shows 341 launches across 18 categories
  • Largest categories by count: AI Tools (141), Productivity (120), SaaS (81), Content Creation (69), Developer Tools (60)
  • Paid placement exists in two visible forms: 'Premium launch' / 'Featured' listing labels and advertising slots (17/20 spots left)
  • A public REST endpoint at /api/v1/products is published alongside an OpenAPI spec, an MCP server card, llms.txt and ai.txt
  • Listings are ordered newest first and can be filtered through a search box or category pages
  • Some listings carry a comment count and a category tag, e.g. 'Marketing, Social Media, Content Creation'
  • The site is featured on a long list of other launch directories, including TinyShelf, PeerPush, Smol Launch and Dofollow.Tools

Best For

  • Indie makers launching a new SaaS or side project who want a free listing and a dofollow backlink
  • Developers and AI tool builders looking for a category-specific place to announce a release
  • Founders who want to browse recent indie launches by category to see what others are shipping
  • Marketers researching new tools in AI Tools, Productivity or Content Creation categories
  • AI agents and developers who want to pull launch data programmatically via the public REST API or MCP server card

Frequently Asked Questions

Does it cost anything to list a product on IndieLaunch?

The site describes launching a startup, SaaS or side project as free, and submission goes through a public /submit form. Paid options exist separately as 'Premium launch'/'Featured' labels and advertising slots, with prices on a dedicated /pricing page.

What kind of backlink do listed products get?

The site states that listed products receive a dofollow backlink. The homepage does not specify the link placement or any conditions attached to it.

Can I access IndieLaunch data programmatically?

Yes. The footer links to a public REST endpoint at /api/v1/products, an OpenAPI spec, an MCP server card, and llms.txt / llms-full.txt / ai.txt files intended for agents.

How many products and categories are on the directory?

The homepage reports 341 launches so far across 18 categories. The largest categories shown are AI Tools with 141 products and Productivity with 120.

How are listings ordered and found?

The 'Latest launches' feed is ordered newest first, and visitors can search by product or tool name or browse category pages such as /categories/ai-tools.

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